Bay Area Women In Business | Joelle Rabow Maletis

I love hearing about the pivots and turns that paint the journey of a woman’s life and how it contributed to where they are today. It is in these details that make people’s stories so interesting and Joelle Maletis is no exception.

Joelle is a Bay Area-based therapist, with an expertise on military psychology and post traumatic stress disorder. When I first met her, I immediately assumed this was her first career, one that she has aspired to be in from the very beginning - only to find out that her first career was actually as a professional dancer for many years (20!) before an injury prompted her to return to school to become a therapist. And yes, all this while being a mother to her then-one and three year old children!

She is the CEO of Joelle Rabow Maletis & Associates and I am so honored to feature the story of this remarkable woman in today’s Bay Area Women in Business spotlight!

Image by Heartbox Photography

Hair & Makeup by Daisy Gonzalez-Duarte of Beautiful One Makeup Artistry

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Can you share a little bit about you and your business? 

I am a native Californian and the CEO and Clinical Supervisor of Joelle Rabow Maletis & Associates Inc. I am also a psychotherapist, military psychology, and PTSD expert. I specialize in trauma, relationship issues, addictions, and life transitions. The work I complete each day allows me to be of service to others while using my educational background and real-life experiences. Outside of the office, I enjoy sports, cooking, running, biking, hiking, reading, and watching women’s soccer.

I started as a ballet dancer by training and was in the dance world for 20 years. I had a career-ending injury and thought therapy would be interesting.

From my own backstory, I fell in love with working through my own stuff and doing that with a therapist. All of a sudden, I was newly divorced with a one and a three-year-old, so I went back to graduate school for the third time and said, “okay well therapy sounds interesting, and I don't know if I’ll be any good at it but let's give it a go.” I have been a therapist ever since and have ended up loving it as much as I loved being a dancer.

What do you enjoy about what you do? What are some of the challenges?

I love that my job is multi-faceted because this makes it exciting. I also enjoy doing mentoring and career development with new therapists and working with clients on growth. Doing media work and talking to people and female business owners in a variety of discipline on mental wellness is something that I always look forward to as well.

Some of the challenges are taking care of myself while taking care of my children, family, team, and clients. It's so hard to be a people pleaser, a perfectionist, and wanting to give everyone everything all the time. As therapists, we give so much all the time, we forget to give to ourselves! I'm definitely guilty of this! It's why I love micro-self-care. 

Knowing what you know now, what would you tell your 18-year-old self?

Who you are right now is not who you will be forever. Stay open minded and willing to try new experiences because even if you fail, that’s okay because growth comes from failure.

What do you appreciate/are most proud of?

What I appreciate and am proud of as an entrepreneur is being fortunate enough to go from borrowing $600 to purchase a couch for my office to growing my business into what it is today. I am very appreciative of the privilege that has allowed me to do that. What I am most proud of is what my kids have accomplished so far in life and the doors they have opened for themselves. 

Who inspires you and why?

Amy Poehler because of the work she does with her smart girl’s foundation.

Her Smart Girls organization encourages uniqueness and intelligence in young people so that they can become themselves without trying to fit in.

The work she does gives young people the opportunity to feel like they fit in while being themselves which is so important.

A fun or surprising fact about yourself?

I have appeared in over sixty movies, commercials, and music videos as a backup dancer.

If you could meet anyone in history, who would it be and why?

Emily Dickinson who bucked the patriarchy and wrote poetry anyway!

Misty Copeland the first black prima ballerina for the American Ballet Theater in NY; and, who redefined ballerinas’ bodies, showing the world that dancers are athletes, not stick figures! And Emmiline Pankhurst who started the suffragettes in the UK during WWI, helping women get the right to vote shortly after the war. 

A Celebration of Phenomenal Women | 50 & Fabulous Series | Melanie Gill

One of the things I enjoyed most about launching a series in 2021 that celebrated women who are part of the 50+ demographic was hearing their personal perspectives about what this season of life looked like for them, their careers, and their overall journey.

Being in this demographic means different things to different women and as such, I have asked a few women who participated in the series to share their stories - and today, I am honored to highlight Melanie Gill, Bay Area-based Marketing and Branding Expert, of Melanie Gill Consulting.

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Aging is really a gift if you think about it.

Not everyone is blessed with this opportunity to journey “over the hill” and experience life at a slower pace.

Embracing my age has been a very freeing experience. A major step toward acceptance was ending the perpetual hair dye sessions and embracing my grey in all its glory. The year long journey from black to grey was slow. During that time, I really processed what it meant to be over 50. As I would look in the mirror and watch my hair changing, I too was able to shift internally as I would digest what the next chapter of my life could look like.

For me, it became clear that I was ready to work on my own terms as a marketing consultant and live more in the moment personally.

The tech space can be fast moving requiring more than a typical full time routine, often including extensive international travel. While I very much enjoyed that part of my life and seeing the world, it also became clear as I got older that I wanted to engage at a pace that supported my personal life here at home.

This is what inspired me to leave the corporate world and start my marketing consulting practice.

It was a bit of a dance back and forth for a few years between consulting, then returning full time, then back to consulting. And now I love being a consultant and supporting a variety of small and mid size companies while learning about new endeavors beyond technology.

With over 20 years in leadership roles in Silicon Valley, I bring extensive marketing and sales expertise to the clients I serve today. I am passionate about helping small to mid size businesses get the word out about who they are, what they are offering, and why it matters. I am gifted at being able to step into an organization and bring to light what is needed to achieve that next level of success.

Being a consultant has allowed me to create a balanced personal routine enabling me to focus on exercise, eating well, and keeping my garden beautiful. Right now, I am writing a cookbook and so far the recipes seem to all be vegan as I have been focused on bringing more vegetables into my daily diet. One thing is for sure, I don’t miss the commute or the long trips over seas for business.

When I have a bit of down time between clients, you will find me getting certified in something interesting like interior design or essential oils. Or taking on a big project at home like landscaping my garden myself.

And while I tend to be a driven, focused, and deliberate person, I also enjoy deep connection with people.

There is nothing I like more than having a meal with a handful of amazing, witty, and interesting women!

International Women's Day 2022

How proud I am to serve and encourage women. To remind them of their voice, their possibilities.

March is when we celebrate International Women’s Day. And as I look at the faces of just some of the women I have been privileged to photograph over the years, I am in awe of the beauty seen in various stories that weave together a sweet reminder of how proud I am to be a woman.

Images | Heartbox Photography

#InternationalWomensDay2022

Bay Area Women In Business | Dr. Kerry Lindell

I must confess that as I type this, I find the urge to sit up straighter at my desk and exercise better posture. =)

Why, you might wonder? Well, today I am honored to feature Dr. Kerry Lindell, founder of Lindell Chiropractic in this month’s “Bay Area Women in Business” profile!

Dr. Lindell is a trusted Bay Area - based chiropractor with extensive (over 30 years) experience. She has been named Local Businessperson of the Year in Mountain View twice and her commitment to providing the best care for every one of her clients, undoubtedly, is what contributed to not only the success of her practice, but also to the stellar reputation she has built among her clientele.

One of the things that I personally found so interesting about Dr. Lindell is that while her work is centered around spinal care, sports injuries, etc. this amazing business woman is also pretty fearless when it comes to facing activities that would send someone like me running for the hills! I will let her elaborate on it below, but basically, while most of us shy away from activities like bungee jumping and swimming with sharks, she is the daredevil who seeks after the thrill of activities like this gusto!

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Can you share a little bit about you and your business? 

I grew up in Los Altos, California and studied Biology at UCLA. Towards the end of college, I was suffering with severe pain in my shoulder blade. I was not able to focus on my studies and needed to get some help. My parents flew me home so I could see a chiropractor. After the first treatment, I felt so much better. She treated me again the next day and I improved even more. Not only did I get significant relief from my pain, but I also realized then and there that I wanted to become a chiropractor.

I went to Palmer Chiropractic College West, graduated in 1990 and have been in practice for almost 32 years. I specialize in proper spinal alignment, posture correction, sports injuries and neurology. I am also having huge success with the latest technology challed Shockwave Therapy which is a regenerative treatment for acute and chronic injuries. You can visit www.lindellchiropractic.com to find out more about me and my services.

What do you enjoy about what you do? What are some of the challenges?  

I absolutely love being a Chiropractor and can't imagine doing anything else! What I enjoy the most about what I do is getting to know my patients and being able to improve their quality of life. I have developed treatment protocols to help my patients restore normal posture, relieve pain, improve range of motion and function, and recover and rehabilitate after an accident or injury.

The greatest challenge has always been dealing with insurance companies. Need I say more?

Knowing what you know now about your career, what would you tell your 18 year old self?  
I would tell myself to trust my gut, listen to my heart, and follow my intuition. It worked for me when I was 22 and it still works to this day.

Who inspires you and why?  
My twenty year old twins inspire me to be the best role model possible as a mother, doctor of chiropractic and business owner.

A fun or surprising fact about yourself?  
I am somewhat of a dare devil or thrill seeker. I have tried bungee jumping, skydiving, hang gliding, paragliding, parasailing, balloon riding, helicopter riding, flying trapeze, motorcycle riding, surfing, horseback riding, shooting, E biking, ziplining with monkeys and scuba diving with sharks in South Africa, waterfall/cliff jumping and Spartan Obstacle Course Racing.

If you could meet anyone in history (living or not), who would it be and why?

I'd like to meet the fabulous British actress, Dame Maggie Smith.  Since I am currently watching Downton Abbey for the second time, she has been on my mind lately. It turns out we both have Scottish mothers and she reminds me of my mother as they have very similar mannerisms. She has had an extremely prolific acting career since the 50's and is currently working at 87 yrs. old. I am sure she could tell some funny and fascinating stories.

Bay Area Women In Business | Tricia Dolkas

It is no secret our world continues to be in times of constant change, impacting the personal and professional lives of not only ourselves but also those around us. Career transitions and pivots have become the norm, whether it is for those who find themselves one year or 30 years into their career.

Tricia Dolkas, founder of KickStart Career, is more than familiar with the challenges that come with being a young professional navigating these kinds of changes during uncertain times. She not only graduated from Stanford University in the middle of a recession herself, but also has over 20 years experience as a corporate recruiter with various companies such as IBM, Google, Sears, Blue Jeans Network, and VMWare. Her extensive recruiting experience coupled with her passion for helping young professionals successfully transition into new career territory is what makes her an ideal coach. She also currently serves as President for the Women’s Networking Alliance, Chapter 122 in Los Altos.

It is my honor to highlight Tricia in this month’s “Bay Area Women In Business” profile!

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Can you share a little bit about you and your business? 

I am a career coach assisting people in determining the best next steps in their career and how to approach a career transition strategically and efficiently. I work mostly with 2 different groups of people. First, I love helping people starting or early in their career. In this case, I work with families as parents support their children in launching their careers. I also love working with mid-career professionals with a significant career pivot, ex: changing their career to a direction that is more aligned to their values and passions.

What has your journey looked like professionally to get to where you are now?

I was a corporate recruiter for 20 years. I have recruited for positions at all levels of a corporation and within all functions. My industry experience includes the Tech Industry, Pharmaceuticals, Aerospace, Professional Services, Telecom, Agriculture, Financial Services, Retail and Oil & Gas. I also am the poster child of career pivots. During my career I have worked as Data Analyst, Product Manager, IT Manager, Telco Project Manager and a Recruiter. 

What do you enjoy about what you do? What are some of the challenges?  

Currently in “The Great Resignation” I believe there is a fundamental shift happening in the relationship between professionals and corporations. Professionals are learning to speak their truth and seeing how that brings more personal and professional satisfaction.  What I REALLY enjoy about my work is being a catalyst for “The Great Resignation”. I LOVE teaching people techniques for increased confidence in their career direction, more effective job searches and to own their power as a capable candidate for a company. I am THRILLED when I see my clients more grounded in their self-worth and their ability to make meaningful changes in the world.  

One challenge is that my work is a partnership that depends on a willing client. My method is effective, but sometimes people aren’t willing to follow the guidance or to try new techniques. Ultimately, I can’t apply for job openings or initiate a professional networking relationship, only my client can take these actions. Success  depends on their commitment to action.  

Knowing what you know now about your career, what would you tell your 18 year old self?  

Don’t be afraid of career transitions that allow you to grow professionally and to contribute to society in ways that are meaningful to you. And don’t be afraid to ask anyone for support in reaching your goals. 

Who inspires you and why?  

My father. He was a business owner and restauranteur in Southern California. He believed that a business will succeed only if management takes care of the employees. So in the 1970s, he offered full benefits to all the staff, even the people bussing dishes. He also offered profit-sharing to the management team. Both of these actions were unprecedented in the restaurant business and resulted in a very successful business and a group of very loyal and hardworking employees. 

A fun or surprising fact about yourself?  

I started snow skiing when I was 4 years old and think I skied better then than I do now. 

If you could meet anyone in history (living or not), who would it be and why? 

Eleanor Roosevelt. She was a strong woman who took action on her principles and worked to change the role of women in business and society.

Portrait of a Lady | 50+ and Fabulous of 2021

In the Spring of 2021, I officially launched the very first Portrait of a Lady | 50+ and Fabulous Series. I have always photographed women of all ages, but never designed anything specifically dedicated to celebrating this fabulous demographic of women.

Until now.

The goal was to intentionally reach out and photograph 50 women in 2021 who are 50+ and proud to share it with others through their images. I am honored to now present to you all the first ever compilation of my clients whose images together create a beautiful tapestry of art that speaks a message of celebration at every age and season of life!

Portrait of a Lady, 50+ Fabulous Series 2021

Images | Heartbox Photography

Bay Area Women In Business | Kelly Dunn

Over the years, as any small business owner I am sure will agree with, you realize how important it is to have a network of great connections. Truly, no (wo)man business owner is an island and I am fortunate to know some of the best out there.

My work with Heartbox Photography is centered on women and I think that while it’s important to obviously highlight the awesome women I have the privilege to work with as clients, it is equally important to highlight the women who are part of the business connections that have supported me along this journey. And one such organization I am proud to be part of is a phenomenal group called Women’s Networking Alliance.

Kelly Dunn is the owner of Kelly Dunn Insurance Agency. She also currently serves as the Education Chair for our WNA Chapter (Chapter 122 - Los Altos) and in the time I have gotten to know Kelly, it is obvious she not only has a passion for what she does in her work, but also being a contributing member to our networking group, always being among the first to suggest a contact or connection that would be a beneficial resource for our group to learn from. (Hence her role as our Education Chair!)

It is my honor to highlight Kelly in this month’s “Bay Area Women In Business” profile!

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Can you share a little bit about you and your business?  My mother passed away unexpectedly when I was 18 years old. Fortunately my godfather is an insurance agent and had my parents set up adequately. It was then that I truly learned the importance of insurance and having the right coverages. 

What has your journey looked like professionally to get to where you are now?  A lot of hard work and being able to hear the word no repeatedly. I just take comfort in knowing with every no I am that much closer to a yes!

What do you enjoy about what you do? What are some of the challenges?  I enjoy protecting my clients, knowing that in one of their worst moments, car accident, home fire, etc. that they will be ok because I provided them with the correct coverages. My biggest challenge is no one likes to talk about insurance so I try to find ways to make it interesting and fun when I can.

Knowing what you know now about your career, what would you tell your 18 year old self?  Other people’s opinions are a reflection of their own limitations and boundaries. I had so many people tell me having your own business is too hard/too much work and that I should just get a “real” job.

Who inspires you and why?  My grandmother was my biggest inspiration because she was a strong, independent woman who always took care of herself.

A fun or surprising fact about yourself?  I was tetherball champion in 5th grade at my school’s field and track day. Lol

If you could meet anyone in history, who would it be and why?  I would love to meet Audrey Hepburn, I think she was a very classy lady and I love her sense of style.

New Year, New You 2022 Headshots

Happy New Year, everyone!

To kick off the celebration of this new year, I am excited to once again offer the New Year, New You 2022 Gift Card below that may be used towards any of the Business Headshot Packages from Heartbox Photography!

First impressions are everything so whether it's for Linked-In, your company website, or any online social media presence - why not step forward confidently with a headshot you can be proud to use in 2022?

This offer expires February 28 so if you have questions or are looking to book your session,

visit this link and choose a date/time for your consultation today.

Cheers to new beginnings in 2022!

Freya Krishnan | A Celebration of Phenomenal Women

No joke, one of the very first things I ever shared with Freya was that I simply could not take a selfie to save my life. (Yes, I am still somehow a photographer!) Freya was holding a workshop I attended dedicated to helping people like me see that a good selfie is indeed possible and can be used for fun social media marketing. I am less afraid of selfies now because of her! =)

Sometime later, I had the privilege to help Freya update her own headshots. This driven and creative woman does phenomenal work helping others as a Visibility and Confidence Coach as well as an entrepreneur and mentor. I am so proud to share with you all not only some of her images from her photoshoot with me, but also a bit more about Freya and her story that led to where she is today and shapes who she continues to grow into for the future.

Happy Wednesday, everyone!

Images | Heartbox Photography

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“I have always been a huge advocate for women and small businesses. As a Visibility + Confidence Coach, my mission is to empower women in business so that they can be seen as their most authentic and confident selves. I run workshops and group programs that teach on how to increase visibility, expand networks, and become more confident in the process.

I have been an entrepreneur for about 15+ years now, but it feels like I have been one for most of my life. I was born and raised in the Philippines. Growing up, my parents always ran some form of small business. They made sure that their kids helped out in all their ventures, and though none of us siblings ended up going into business school, in their own way our parents taught us motivation, resilience and work ethic. And they most definitely instilled the entrepreneur mindset in me.

I migrated to the United States at 17 to study Computer Science…that is a long story. I somehow found my way back into entrepreneurship because I needed to find fulfillment and an opportunity to practice creativity that my grey cubicle could not provide.”

My passion is to help other women succeed by leading by example and showing them that they are capable of ANYTHING they set their minds to.

The challenge for me is finding balance in everything that I do. Being a hybrid entrepreneur, I have to juggle my day job as a Project Manager with my other businesses. It's a lot to manage but I always make sure I have fun and set aside time for self-care.”

Knowing what you know now, what would you tell your 18 year old self?

”Have a long term vision, learn how to set goals and surround yourself with people who know where they are going and are going to challenge you to be a better version of yourself.”

A fun or surprising fact about yourself?

“I secretly want to be a food photographer/stylist. I do love food and I love to travel. So almost every trip I go, I try to go on a food walking tour or have a list of restaurants that I want to try. My whole family is this way. I guess we were raised as foodies and wanderers! I also love to cook and consider it a relaxing and creative outlet to work on a new recipe or prepare a meal for guests.”

Lisa Riggs | A Celebration of Phenomenal Women

“It’s making a difference in the world that prevents me from ever giving up.”

-Deborah Meier

It is my honor to share with you all this month more about the CEO, Founder, and woman behind the Bay Area-based company, Spirit Sox USA.

Phenomenal women are everywhere and Lisa Riggs is no exception. She comes from a long line of entrepreneurs (her grandfather started his own jam and jelly company!) and is the first in her family to move from food-industry based entrepreneurship to socks! Spirit Sox USA helps fuel fundraisers for organizations in various industries and non-profits, both locally and nationally.

She has also been featured as a podcast guest on Blue Roads Education Group, School Zone Podcast, and Enterprise Podcast Network. In addition to being affectionately known as the “Sock Queen”, Lisa is also a proud mother, wife, and loyal Bay Area fan of both the 49ers and Giants!

Image | Heartbox Photography

Hair & Makeup | Daisy Gonzalez-Duarte of Beautiful One Makeup Artistry

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“I founded Spirit Sox USA about 5 years ago. We are a certified woman owned company that customizes socks uniquely for each customer. My true goal is to make the world a better place 1 sock at a time and that's why I do what I do and donate 5% of my profits to helping underserved communities.

On a personal note, I've been married almost 25 years and am enjoying empty nest more than I expected with my husband! My son, Mitchell, is 20 and attends UCI, majoring in Chemistry with a goal of saving the planet with chemistry. My daughter, Kayla, is 19 and will be a sophomore at Cornell, studying communications and already an editor for the Cornell Sun and blog writer for the Women's Network. We love our animals! Our 2 rescue dogs, Tucker and Callie, our 30 year old box turtle, Henry, and our 5 fantail goldfish! In my spare time I love to exercise, enjoy the outdoors, go to the beach and read. My happy place is swimming with the sea turtles in Maui!”

What has your journey looked like personally/professionally to get to where you are now?

“I had to grow a lot personally in order to grow professionally. I'm a perfectionist and perfectionists do not like to fail. Do you know the % of startups that fail? 90%. So my personal growth which included confidence in myself and my abiilites as well as overcoming, or even embracing, the fear of failure. I have to admit Google search is my friend - it's amazing what I have been able to teach myself from full Photoshop skills to how to build a business!”

What do you enjoy about what you do? What are some of the challenges?

“Honestly, my favorite part of my job is helping my customers improve their community or area of the world. Who would think a pair of socks can make the world a better place?!

But time after time, I've seen my customers raise money with their sock fundraisers to fight teen suicide, support Down Syndrome, raise awareness for mental health, fund cancer reasearch on so on."

My main challenge is being a one woman show, not because I'm a woman, but because I wear so many hats. I did get funding to start this company so I truly have built it from the ground up. As we've grown, I've been able to hire contractors to take on roles in the company but I just never seem to have enough time to get it all done.”

Knowing what you know now, what would you tell your 18 year old self?

“My 18 year old self always focused on the negatives about myself rather than the positives. Thankfully I when I went to college I found both my indepence and the start of my self confidence. So if I could talk to her now I'd say: Be kinder to yourself. Enjoy the moment. Have confidence in YOU.”

What do you appreciate most about your life now/what are you most proud of?

“My family 100%. I am so proud of my kids for their intelligence, their accomplishments and most importantly for the genuinely good humans that they are. I'm also very proud of my husband and I who have our 25th anniversary approaching and worked our tails off to create a loving and happy household for our family. As we all know it's not always easy, but it sure is worth it.”

Who inspires you and why?

“My dad has always been my biggest inspiration. He's so smart and confident but also one of the kindest, most thoughtful people you will ever meet. He's run and sold multiple companies so he is tough in the boardroom but a softy with babies and dogs and his grandchildren, too! I come from a family of entrepreneurs. My grandfather started his own jam and jelly company. My dad started a strawberry company. And as the 1st female entrepreneur I took us out of food and into socks!”

A fun or surprising fact about yourself?

“Fun fact: I have a 30 year old box turtle named Henry. He is my sidekick and I love him dearly! Also, I am a sports nut! Die hard 49er and Giants fan. We've had season tickets to the Niners for 31 years and I rarely miss a game!”

If you could meet anyone in history, who would it be and why?

“Honestly, I think I'd like to meet Oprah. She has overcome so many barriers and failures to be the household name that she is while always retaining her class and her authenticity. She is someone women of all ages and colors can look to as a role model.”

Yael Rakib | A Celebration of Phenomenal Women

Yael is the founder and owner of The Law Office of Yael Rakib. As an estate planning attorney, this incredibly accomplished woman continues making a great impact in the lives of countless families, but the first thing you will immediately notice even more is that she is the most proud to be a mother to her little girl.

Family is everything to Yael and it drives her passion to work in the field that she does. I recently had the opportunity to create new images for her company’s website and the most fun part was to include her sweet daughter as well in these photographs. Yael and I both agreed that her daughter definitely stole the show! It is my honor to share with you all some of the images from this fun photoshoot and also a little more about this phenomenal mother and attorney, Yael Rakib.

Images | Heartbox Photography

Hair & makeup | Daisy Gonzalez-Duarte of Beautiful One Makeup Artistry

*****

“I am a single mom to a smart, fun and sassy five year old girl who keeps me on my toes. She’s the reason I branched out on my own and started my estate planning and probate practice. I’m passionate about helping people plan their legacies. Whether you’re a parent who wants to give everything to their kids or if you’re single and have charitable intent and everything in between, I want to help you achieve your goals.

“I am also uniquely situated because of my own life experiences to understand the situations of others who are going through divorce, those responsible for loved ones struggling with substance abuse, and parents of blended families. I use my education and experience to help you create an estate plan which fits your individual situation.”

“I started my legal career in child welfare law and I found after some time that this was not my passion. I had a friend tell me once that she thought my superpower is how much capacity I have to care for others and, unfortunately, empathy made it very emotionally difficult to work in this field. A mentor of mine introduced me to estate planning and, due to the necessity for flexibility as a single mom, I had to start my own practice. It took guts and grit, but I’m glad every day that I did it. This process also inspired me to mentor other young female attorneys who need the extra guidance and inspiration to strike out on their own.”

What do you enjoy about what you do? What are some of the challenges?

“I really enjoy meeting new people and putting their minds at ease about the uncertainties following what should happen to their assets if they lost capacity or died. Some of the challenges are that this area of practice does not work in a vacuum — there are intersections with family law, business law, intellectual property, even international law. But, it is very satisfying finding answers to new questions, expanding my knowledge and meeting new people along the way from whom I can learn.”

Knowing what you know now, what would you tell your 18 year old self?

“I would tell my 18 year old self not to wait for the “right time” to come along. My father is an entrepreneur and I always looked up to him. I used to think that when the time was right, that I would know that I was ready to do something on my own, much like he had. The truth is, there is never a “right time” and it always takes guts and hard work to accomplish big dreams.”

What do you appreciate most about your life now/what are you most proud of?

“My family, my friends, my clients and my colleagues.

I have really good people in my life and I strive every day to make them proud and to give back to them.”

Who inspires you and why?

“I have been very fortunate to have many sources of inspiration. I’ve already mentioned my father because he was a role model in starting my own business. Now-a-days, my father continues to inspire me to work harder and achieve more. My mother inspires me to be more kind and patient. My daughter inspires me to be a better role model and to overcome challenges. My siblings inspire me to accept and love myself. My friends inspire me to be more selfless. My colleagues inspire me to learn more, and to teach others, as well as provide others with opportunities.”

A fun or surprising fact about yourself?

“I can squat over 200lbs!”

If you could meet anyone in history, who would it be and why?

“Ruth Bader Ginsberg because of her strength and success in breaking down barriers.”

Aundrea Lacy | A Celebration of Black Excellence

It is always a wonderful surprise when situations that seem to be happy accidents end up yielding the most pleasant of results.

After baking brownies as a thank you gift for a friend many years ago, Aundrea later realized she had transposed the brownie recipe without knowing she was dyslexic at the time. These results, in addition to hard work, perseverance, and limitless vision over the years is what catapulted Aundrea Lacy, owner/founder of Bay Area-based company Luv’s Brownies, into the inspirational success she is today. (You can read more about her story here) Not only has her company’s desserts become an award-winning Bay Area favorite, but Luv’s Brownies has also earned national recognition from shows that include Good Morning America, The Montell Williams Show, CBS New York, just to name a few!

Aundrea is a firm believer in generously giving back to her community and in addition to being a successful entrepreneur, she has also established The Andrea R. Lacy Grit Award Scholarship, which is awarded to student applicants on the path to pursuing higher education or vocational training.

It is my honor to share with you all the latest feature in the Celebration of Black Excellence Series, Aundrea Lacy!

Tell us a bit more about your background - where are you from, what inspired you to choose your specific area of education and eventual career?

“I was born in San Franciso. My family moved to the peninsula when I was elementary school and I went to Mills High School in Millbrae.”

What are you most proud of in your life and why?

“I am most proud of my son Mateo-Sebastian. His youthfulness and zest for life gives me hope for the next generation.” 

What is something most people might now know about you?

“I’m frugal. I know how to stretch a dollar.”

Can you tell me about someone who has had a huge influence on your life? What lessons did that person teach you?

“My son has had a huge influence over my life. He has taught me to have patience.” 

What is the best advice you've ever received?

“Best advice I received was from my father. Hard work always pays off.”

Who/what inspires you and why?

“My inspiration comes from watching other Black Americans thrive.”

If you could meet anyone in history, who would it be and why?

“I would like to meet Oprah, Marcus Lemonis, Tyler Perry. All of them show tenacity and are willing to always give back. They have used their platforms to enlighten and educate others.” 

What does it "honoring and celebrating black excellence" mean to you personally?

“Black Excellence means bringing more voices to the table. The richness of our culture is unmatched. Most people don’t know the slave trade was huge. Brazil got more slaves than the United States. The African diaspora should be discussed more in school. Our Black history month shouldn’t be just a month.” 

Celebrating Phenomenal Women | Tiffany Castillo

 When I first started Heartbox Photography almost 9 years ago, I (as many photographers who are just starting out will attest to) began experimenting with the various styles and types of photography I wanted to specialize in. Everything from families to weddings and everything in between helped refine my creative style over the years and clearly showed me that I thoroughly enjoyed portrait photography that specifically highlighted women the most.

Tiffany Castillo is a devoted mother, wife, and works as a loan officer with Green Family Mortgage, a family-owned mortgage broker. During the early stages of my business, I had the privilege of working with Tiffany on a styled photoshoot in the San Jose area, as she so graciously agreed to help me build my portfolio and serve as one of my models.

It has been many years since that photoshoot and I recently had the honor of working with her again, this time to create her business headshots. One of my favorite things about her session is that we not only got to take advantage of the beautiful outdoor light, but also that her images prove you can absolutely have professional headshots that seamlessly integrate a fresh style and sense of fashion as well.

Without further ado, I am proud to share with you all the latest photoshoot featuring this phenomenal woman, Tiffany Castillo.

Images | Heartbox Photography

Hair & makeup | Daisy Gonzalez-Duarte of Beautiful One Makeup Artistry

“My passion is giving people knowledge regarding home financing and homeownership. Although I am a “mortgage loan officer,” I like to consider myself an advisor when it comes to home financing. Advising new and current homeowners how they can best utilize their largest asset.

Interestingly enough, it took me awhile to get here – it was not a straight line and I am proud to have arrived at my destination thus far. When thinking about “what I want to be when I grow up,” it was never a mortgage advisor.

While in tech, my manager knew I was not happy and asked where I see myself in 5 years. I was honest and told him that I can see myself in real estate but not as a realtor. He reached out to a family member who is a mortgage broker and asked if she would be willing to speak with me. From there, she took me under her wing and has guided me to where I am today.”

What do you enjoy about what you do? What are some of the challenges?

“Being part of this big event in a person or persons life/lives. The elation and excitement they feel, that its doesn’t seem real because it hasn’t all set in yet. The challenges – in general, purchasing a home is a stressful time due to the timeline of the purchase. Getting first time homebuyers to understand that things are moving as they should can be hard as there is a lot at stake for them, and I completely understand. I think it really comes down to trust – building that trust with my client – both a joy and a challenge.”

Knowing what you know now, what would you tell your 18 year old self?

“Save early and don’t live outside your means even if it looks pretty – whatever it was, it was not worth it knowing what I know about being financially healthy with an asset of a home!”

What do you appreciate most about your life now/what are you most proud of?

“I appreciate my family - my kids are my pride and joy. They are what push me every day to do what I do. To help those families who are like mine and only want the best for them.”

Who inspires you and why?

“Again, my kids. They really show me how important it is to live in the moment. That not everything is so serious. They inspire me to be a better person every day and I base my decisions on what is best for them, both personally and professionally.”

A fun or surprising fact about yourself?

“I am an adrenaline junkie, love tattoos, roller coasters, anything to get the heart racing – you’ve got one life, do what makes your heart go!”

If you could meet anyone in history, who would it be and why?

“I would want to see my grandfathers to be honest. They were both very different men and when they passed, for one I was too young, and for the other, I was too naïve. I would want to sit down with them and ask them about their lives – how they came to be who they are. Stories from my family are great but I have my own questions and would love to hear their stories from them.”

“I strive to be the best resource to all who know me in whatever it is they need assistance in. And if I don’t have the answer, I will do my best to point them in the right direction. I will continue to be curious, knowledge is power!”

Portrait of a Lady | 50+ Fabulous Series | 2021 | Mara

I want to show women (and everyone, really) that there is even more to celebrate, not less, as the years go by. This is the first year I am launching the Portrait of a Lady campaign that aims celebrates women who specifically are 50+ and fabulous. It is my deep honor to feature the lovely Mara as one of the many faces you will see in this series for 2021.

Happy Friday!

Images | Heartbox Photography

Hair & Makeup | Kalani Brown

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  “I grew up in Tacoma, Washington, the daughter of Latvian refugees who immigrated to USA when Soviets invaded after WWII.  I was three years old when the family arrived, so I am a completely assimilated American woman, with the benefit of cultural ties—language, food, community—to the Old World.

My education consists of BA in Psych and MBA in management.  My career was largely in construction—first in accounting, and later as CFO for a mid-size home builder, so I was able to indulge a bit of my creative side with involvement, however cursory, in marketing and staging.

After retirement, I moved to California to be closer to my son and daughter in the Bay Area.  At 74 years of age, I feel there is a lot of adventure and travel waiting for me.  [I am} looking forward the end of the pandemic and to the world reopening!”

“I celebrate good health and the energy to pursue interesting and varied experiences.  I celebrate the ability to choose a path completely different from my previous life, the ability to meet new people and participate in charitable activities.  I celebrate being able to read or do nothing at all when the spirit moves me.”

“Fifty+ and Fabulous is an exciting threshold and opportunity to enter a new array of experiences with solidified confidence and optimism. I know those traits were often lacking in my earlier and more self-conscious stages of life.”

 What are some of the challenges about this season of your life?

“I notice that there is sport in marginalizing older people.  Sometimes we are technically challenged, and marketing is seldom directed to this demographic.  It would be a mistake, however, to count us out because we love to learn, travel, and look good while doing it.” 

I think it is important to stay centered and present in every stage of life.  So, enjoy the college years and everything that comes after with a sense of excitement, curiosity, and vigor.  Each time is different and allows you continually grow and evolve.  And most of all—never sell yourself short.  Remember that you really are “all that!”

What do you appreciate most about your life now?

“I appreciate being close to my children and grandchildren, the community where I live and the relationships I have formed.

I appreciate the natural beauty surrounding me.  And especially, I appreciate the freedom and time I have to spend with those I love.”

Who or what inspires you and why?

“I am inspired by the intellect and innovation of this age in which we live.  Constant exposure to new ideas and writings instills fascination and a desire to keep up and continue learning.”

A Celebration of Black Excellence | Black History Month 2021

“We've learned that quiet isn't always peace

And the norms and notions

of what just is

Isn't always justice

And yet the dawn is ours

before we knew it

Somehow we do it

Somehow we've weathered and witnessed

a nation that isn't broken

but simply unfinished

We the successors of a country and a time

Where a skinny Black girl

descended from slaves and raised by a single mother

can dream of becoming president

only to find herself reciting for one

And yes we are far from polished

far from pristine

but that doesn't mean we are

striving to form a union that is perfect

We are striving to forge a union with purpose”

***

-Amanda Gorman

Excerpt from 2021 inaugural poem “The Hill We Climb”

Images | Heartbox Photography

Just Because

Can I just say what a cool feeling it is to feel optimistic and look forward to possibilities? 😊

That's all.

Happy Wednesday, everyone!

Image by Heartbox Photography
Hair & makeup by Vlada Fomenko-Haggerty

Remembering The Why's

Sometimes, like most people, I get swept up in the busyness of striving and moving forward as an entrepreneur that I forget the why’s of my work and even the impact it has on people I have the privilege to serve. So many years ago, when first starting to think about what this photography business could even be, I remember wanting it to simply succeed, but also deeply wanting the work I create to have an impact, inspire, and uplift women of various ages, shapes, races, and backgrounds. I wanted to make a living doing something extremely fun and inspiring, not just for myself, but for the people around me.

In an effort to remember my why’s, I recently asked a handful of previous clients some questions and share their input about their favorite images from their photo shoot with Heartbox Photography. It was encouraging to hear/read some of their responses. I am extremely honored to share with you all one of the responses I received from my client, the lovely Danielle Dayoub-Forrest and her input on her favorite image below.

I guess what I am trying to say is that when you’re an entrepreneur like me, make a concerted effort to remember your why’s regularly. Not just as an end of the year, beginning of the year thing, but throughout the year, throughout the months, throughout the weeks. And if you forget or need help, a great place to start is simply reconnecting with the clients you serve or have served in the past. =)

Happy Thursday, everyone.

Image | Heartbox Photography

Hair & Makeup | Kalani Style

***

How does this photo makes you feel?

“I feel so myself here. It just sums up my work and my personality. And when I'm not present/in the moment, this is how I aspire to be.”

Why is the woman in that photo beautiful?

“She's a listener, she's smart, she's happy, she's comfortable in her own skin.”

What would you say to the woman who wants to do a personal portrait shoot of herself but is too afraid to or thinks they shouldn't because of how they feel/look?

“Maria does a great job of helping you just feel at ease- to move with confidence, and when the inner you is shining, the pictures always turn out beautifully.”

What do you think your children or grandchildren will say when they look back and see this photo of you years down the road? “I think they'll see the essence of the same woman they know, but a glowing version of her.”

A Journey of Learning & The Importance of Cheerleaders

“My journey was that of learning. I was always a very curious being, always looking for opportunities to learn more… about everything. This has really allowed me the courage to start my own entrepreneurial journey. I was never alone on that journey. I was surrounded with people who love me and they were my biggest supporters and cheer leaders.”

-Karmen Reed

Image | Heartbox Photography

Hair & Makeup | Kat Tinney

Wise Women

***

“We need to be nicer to ourselves and realize its OK to not be able to do everything.

We put so much pressure on ourselves to do it all, that we lose sight of ourselves in the process.

There will never be time to take care of you, so make the time.

You are a priority.”

- Danielle Neville, founder/owner Neville Wellness

Wise words from a wise woman.

****

Happy New Year!

Image | Heartbox Photography

Miranda | A Celebration of Black Excellence

“As African-Americans, we're often underestimated but we rise above it. We honor Black excellence by never forgetting the sacrifices our ancestors made so we can live with dignity and freedom.”

-Miranda Wilson

As a proud Bay Area native, I am especially pleased to have Miranda Wilson highlighted in today’s post for the Celebration of Black Excellence Series.

When I first connected with Miranda, I immediately felt a welcoming and warmth from her. While sharing the details of what this photoshoot would entail, we also exchanged stories about our own personal upbringing here in the Bay Area, which included a special love and appreciation for Bay Area radio.

As a native of Oakland, Miranda’s life and career are overflowing with an obvious and beautiful zest for life, rich in experiences which, to me, testify greatly to the truth that stories of the human experience are always worth slowing down to listen to and learn from.

With over 30 years in San Francisco Bay Area Radio, her experience includes work at local Bay Area station, KBLX, as well as prior work with heritage stations KSOL and KDIA and 18 years as Midday Host at KKSF 103.7.

She is a two-time winner of the Golden Gate Chapter of American Women in Radio and Television Award as Best Midday Host and is active in the market and nationally as a Voiceover Actress. HGTV, Wells Fargo Bank, Land Rover, and Intel are just some of the companies that have called upon her skills in helping to represent their products/services.

Giving back is to her community remains a consistent priority for Miranda. She is an active volunteer Writer Coach for Oakland schools through the Community Alliance for Learning/Writer Coach Connection. Miranda has also served as a dedicated board member of the East Oakland Youth Development Center, Progressive Transition(s), a non- profit organization that provides counseling for victims of domestic violence and human trafficking and was a volunteer at Solid Foundation Mandela House Oakland, a substance abuse program for pregnant and parenting women.

 ***

What are you most proud of in your life and why?

“My career- 33 years in the media/entertainment industry. My path has had plenty of zigs and zags. Although my deep desire was to be an actress in the theatre, the path that lead me to radio has been an exciting journey that has thoroughly enriched my life.”

What is something most people might now know about you?

“Most people know that I sing-Gospel, R & B and Jazz but what most don't know that I studied voice from my teen years into my 30's and I am a classically trained singer.”

Can you tell me about someone who has had a huge influence on your life?

“The woman who gave me life, my mother, Mrs. Bettie Cheeks Austin.”

What lessons did that person teach you?

“She was a woman of great faith and she taught me (and all six of her children) to have faith in God, to be resilient, to celebrate the joys in life, nothing beats a failure but a try and to make every stumbling block your stepping stone. She also believed that within every person lies a special gift and that that gift would always make room for you in life!”

What is the best advice you've ever received?

“In radio, I had a Program Director who told me to "Be yourself!"

Who/what inspires you and why?

“I'm often inspired by the quiet places. where there are tall cathedral Redwood trees, the sound of a stream, birds singing and the whispering of the wind.

The Redwoods because they cause you to look up when you're down. The sound of water flowing in a stream because it represents movement like time passing. We can watch our problems flow right on by... The birds know their job they sing because that's what they were born to do...And the whispering of the wind- is like the presence of God. We don't know where it comes from or where it goes but we experience its presence when it's there. All of that reminds me to just be still.”

If you could meet anyone in history, who would it be and why?

“I've met a lot of famous and infamous people in my lifetime but in history, Harriet Tubman is the one I'd like to meet. She was considered less than a human being because she was a slave. Yet this seemingly ordinary woman was inspired to do the extraordinary. She used her unassuming presence, and over a ten-year span made 19 trips to the South to free over 300 slaves through the Underground Railroad and lived a long life as a free woman in her own home.”