“A woman with a voice is, by definition, a strong woman.”
-Melinda Gates
When I think of Sarah, the words “vibrant, energetic, leader” immediately come to mind.
Her involvement as a Court Appointed Special Advocate (CASA is a national association in the United States that supports and promotes court-appointed advocates for abused or neglected children) eventually led to Sarah and her partner’s decision to adopt their daughter, Keriann. Sarah’s love for her family, her work (she currently serves as a Creative Director at an ad tech company here in the Bay Area) and life itself was clearly evident in our conversation and I am thrilled to publish this spotlight on a phenomenal woman whose drive and vision creates meaningful impact on the work she does for others and the community around her.
Images by Heartbox Photography
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“I moved to the Bay Area from Washington, DC a little over 8 years ago with my partner Jason Pittman who was tasked with building the first Khan Academy brick-and-mortar school. We were exposed to some pretty big fish fairly quickly, but I really was looking for a more down-to-earth scene.
Looking for ways to build community and put down some roots, I started to do a lot of volunteering with kids in higher need communities. The biggest impact I felt I was able to make was as a CASA.
I encourage all my friends who haven't had children to explore being a child advocate or mentor for those who need a little extra support. It’s been the best experience of my life, and I hope to do more work here in a “second career”.
That said, I love my “day job”, where I’m the Creative Director at Frequence, an ad tech company in Mountain View. I’m proud to be the first female in executive leadership here and have developed additional resources, such as Women@Frequence and as well as our community initiative, where we’ve worked with hunger and education services.
After being a CASA for two years, Jason and I decided to adopt our daughter, Keriann, who was in her teens. She’s been an incredible part of my life and has pushed me to grow in ways I never imagined.”
What do you enjoy about what you do? What are some of the challenges?
“I enjoy connecting people. Nothing feels better than growing with a community, and seeing the fruits of your combined labor. This applies when working on the software we develop, implementing new creative workflows and growing a team of creative employees. It’s nice because we all have the same general goals - but different approaches in how we get there. It’s wonderful to track personal growth, but also see the changes in co-workers and mentees over a similar arch of time. This makes everything worth it!
The struggle lately has been finding time to make personal connections on a larger scale. Time is so precious and I think the last two years really showed me the importance of being intentional with it.”
Knowing what you know now, what would you tell your 18-year-old self?
“She was such a mess! I didn’t know where to begin - I had so many interests and both terrified and excited by new things. I would probably give myself the same advice as I would currently - be precious about who and what you spend your time doing. Don’t attach yourself to anyone or anything that is just there because of comfort or fear of something new. Don’t let anyone waste your time - especially you!"
I look at my daughter, who is now 23, and often think about the things she could’ve taught me. She has always been laser focused on what she wants - and I have a lot of respect for the way she carries herself and the expectations she puts on those around her. I was not that strong at 18, 23, etc.”
What do you appreciate most about your life now/what are you most proud of?
“I appreciate self care. Although most would label me an extrovert, I think I’ve become more introverted or recognized that I need a fair amount of downtime where I can be completely “off”. I’m always doing something - sending and email, researching a new project, et - but the holy grail of self care must come first. Working from home post-pandemic has made it easy to get sleep, good nutrition, and exercise. Stress management is so important and I feel like I’ve finally figured that out.”
If you could meet anyone in history, who would it be and why?
“This is hard! I’m kind of a pessimist in this way - they whole “don’t meet your heroes” curse. But I’m inspired by people who were bold enough to shake things up. It takes so much effort to step outside your comfort zone and fight against the current.
That said, I think I admire this so much after reading about Regenerative Design pioneer Victor Papanek. He was not a well-known industrial designer, but he was really focused on “breaking” things - redesigning everyday items for more sustainability, better ergonomics, equality, et. His book, Design for the Real World: Human Ecology and Social Change is really a hidden gem.”
Who inspires you and why?
Women.
“[My daughter], Keriann - she’s the strongest woman I’ve ever known.
My mom. She’s 75 and still working on herself. She never settles for long - she’s a passionate volunteer and is still working as a nurse. Her work ethic and tireless care for her family is something I feel is so special.”
A fun or surprising fact about yourself?
“I have a lot of past lives. I’ve worked in a lot of different roles/industries, which I feel contributes to empathy and compassion.
I’m a creative professional, and enjoy many creative pursuits but don’t really consider myself an artist. I’m definitely more about the journey/process and the collaboration. It goes back to connecting - I love to manage a complex project, bringing in the best men and women for the job(s). I think that is my superpower.
I’m excited about “reopening” San Jose. I’ve been working with the New Leaders Council for the past two years and am so inspired by this group of passionate progressive thinkers.
I hope to continue to find ways to connect to community and culture in our city, and look forward to marking and observing my growth here.”